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Scavolini at Eurocucina 2010: “Experience the red. Taste more” unprecedented proposals signed off by famous designers, high Italian quality and an impact zero stand.

“Experience the red. Taste more”: Scavolini’s invitation to discover all the new features for 2010 at Eurocucina. A concept with a greatly international flavour that describes the brand’s desire to tell the public all about its history.
The perfect synthesis of “Always something more from Scavolini’, the concept adopted in the new press campaign launched last September. A promise that reveals the brand’s hidden truth and tells of how it has maintained a market leadership position for almost 30 years. Those choosing Scavolini, in fact, do not only purchase a 100% Made in Italy kitchen, but rather acquire a blend of values, skills and advantages encompassed in a unique and exclusive world.

The 2010 edition of Eurocucina is the ideal terrain for representing this world through the tales of the latest product news. Extremely refined, formal proposals such as Tetrix, the ‘modular’ system signed off by Michael Young, with unprecedented geometries taking a unique, creative approach to the kitchen environment; Attitùde, a project with an expressive, cultured and contemporary matrix also inspired by the world of Italian fashion, designed by Stefano Spessotto and Lorella Agnoletto, and Regard, the kitchen designed by Raffaello Pravato to propose a hybrid aesthetic midway between the classic and the modern.
Alongside the 2010 new features, there are also other important projects such as Flux designed by Giugiaro Design and proposed in the new handle-free version, Flat Line; Scenery, the ‘stage set’ kitchen signed off by King&Miranda Design that is renewed with new colours and finishes; and the Baltimora restyle, one of the brand’s greatest successes, designed by Vuesse in collaboration with Marco Pareschi, presented with new stains, colours and finishes.

A wide, diversified range of products, designed to satisfy a global, heterogeneous public. The new Scavolini stand boasts a surface area of 900 m² in addition to a spacious area devoted to product news. It is marked by a central square where a large ‘LED wall’ becomes a tool for visual narration. The institutional video describes the contents of the Scavolini world and, through an innovative tone, accentuates the vocation towards a three-dimensional experience.
But Scavolini’s way of telling its history is not merely a question of form. The company has always shown a vocation towards the concrete, towards everything that can be tangibly demonstrated. Hence the communication is based on real data that translates the brand values into numbers and bears witness to a business modus operandi featured in a mature, aware brand that is increasingly strongly projected towards the future.

“Experience the red. Taste more” goes beyond, and provides repeat confirmation of Scavolini’s environmental sensitivity too, with the choice to make its participation in Eurocucina 2010 Impact Zero®: all the carbon dioxide emissions generated by the stand and event organisation will be offset by the creation and protection of an area of approximately 30,000 m² of forest in the Madagascar reserves. The calculation is based on estimated water and electrical consumptions, waste, paper and card and staff travel.
The choice of creating an Impact Zero® stand is the perfect expression of Scavolini Green Mind, the ambitious, eco-sustainable project launched by the company last year to increase its commitment towards safeguarding the environment and resources. Since 2009, Scavolini has used the Ecological Idroleb Panels produced by the Saviola Group in all its kitchens. These special panels boast the world's lowest formaldehyde emissions, with values that even fall below the limits set by the extremely strict Japanese standard F****.
Also as from last year, the Group has chosen ZeroE, the first RECS International certified renewable energy with Zero Impact®: by special agreement with LifeGate, all CO2 emissions produced in supplying electricity are offset with the creation and protection of forest areas in Italy and Costa Rica. A great commitment that continues the path taken with the Environmental Management System certification UNI EN ISO 14001 obtained in 2004.

Eurocucina 2010: “Experience the red. Taste more” with the new Scavolini proposals.